Your Marketing and Communications Sub-Committee have been very industrious throughout 2023. Here's what Sanne Hieltjes, Jan Nilsson, Pieter & Rolinda Wiekeraad and Priyani de Silva-Currie have been up to with support from IFME Secretary General Chris Champion! The Marketing and Communication Committee had a number of tasks to achieve this year:
- A new brand development and launch
- Developing and delivering an IFME Thought Leadership Series
- Coordinating and presenting at member association conferences
- Preparing a marketing plan and communication strategy
- Publishing technical and social thought pieces from IFME member countries
Good progress has been made with 80% of tasks completed by October 2023 and the team is on track to complete 100% by the end of the year. Some of the activities and achievements include: development of a technical and thought papers on AI and government decision making (Norway), webinars on cyber security (Australia), indigenous asset management (New Zealand), and a series of articles on Future Green Cities (Netherlands). IFME members will now be experiencing our new brand and logo, we hope you like what was developed with the help of Giljon Wiekeraad and Chris Champion. With the support of the Technical subcommittee, presentations at member association conferences were also completed in conjunction with IFME congresses throughout the year.
Future Plans and Challenges: The committee plans to continue its work on the Thought Leadership Series, the implementation of the draft communications and marketing plan, and develop content and structure for the regular IFME newsletter. We are also seeking new committee members for the future, please do get in touch with us if you are keen to join our small and hard working group. We are seeking new members for 2024, so comment in the blog comments below if you are interested.
Merry Christmas to you all from New Zealand, all the very best for a safe and relaxing holiday period.
Priyani de Silva-Currie
Chairperson Marketing & Communications Sub Committee